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Privacy Policy

At Asli Fit, accessible from https://aslifit.com/, protecting your personal information is a fundamental priority. This Privacy Policy outlines how we collect, use, process, and safeguard your personal data when you visit or make a purchase from our store.

This policy is designed to comply with applicable data protection legal principles and regulations in Pakistan, including the Prevention of Electronic Crimes Act (PECA), 2016, relevant directives of the Pakistan Telecommunication Authority (PTA), and international data protection standards applied to e-commerce storefronts.

1. Information We Collect

When you visit or interact with Asli Fit, we collect two types of information:

Personal Information You Provide Directly:

Order & Contact Details: When you place an order, create an account, or request support, we collect your full name, phone number, physical shipping address, city, and email address.
Payment Information: For Cash on Delivery (COD) orders, we collect delivery contact numbers and address confirmation details. For online payments, payment parameters are securely processed through third-party financial gateways; Asli Fit does not store raw credit card credentials on its servers.

Automatically Collected Information:

Device & Usage Data: When you browse our store, we automatically collect details regarding your web browser version, IP address, device type, screen resolution, operating system, time zone, and browsing patterns across the site.
Cookies & Tracking Technologies: We utilize cookies and local storage tokens to retain items in your cart, track user sessions, and remember site preferences (such as your dynamic custom cursor settings).

2. How We Use Your Information

We process your data strictly for legitimate operational purposes:

Order Fulfillment: Processing orders, dispatching shipments via local courier partners across Pakistan, issuing invoice confirmations, and facilitating Cash on Delivery (COD) verifications.
Customer Communication: Reaching out via SMS, email, or WhatsApp regarding order confirmation, shipment tracking updates, or resolving support inquiries.
Site Optimization & Security: Enhancing store performance, monitoring layout responsiveness, and preventing fraudulent transactions or cyber risks in accordance with PECA directives.

3. Sharing Your Personal Information

We do not sell, rent, or trade your personal data to third parties for marketing purposes. We share your information only with trusted third-party service providers necessary to operate our store:

Courier & Logistics Partners: Your name, shipping address, and phone number are shared with authorized courier services within Pakistan solely for physical parcel delivery and COD payment collection.
Shopify E-Commerce Platform: Our storefront is hosted on Shopify Inc., which provides the infrastructure for our store. Your data is stored securely through Shopify’s data storage and general applications.
Legal Compliance: We may disclose your personal information if required by law, regulation, court order, or formal request from Pakistani law enforcement or regulatory authorities acting under applicable legal frameworks.

4. Data Security & Storage

We implement reasonable administrative, technical, and physical security measures to protect your personal information against unauthorized access, loss, misuse, or alteration. All transaction and browsing data exchanged with the storefront is encrypted using SSL (Secure Sockets Layer) technology.

While we take rigorous precautions, no digital transmission over the internet or electronic storage system can be guaranteed 100% secure. You acknowledge that you provide your information at your own risk.

5. Cookies Management

Cookies are small data files placed on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, disabling essential cookies may impact your user experience and prevent certain interactive features (such as shopping cart persistence) from functioning properly.

6. Your Rights

Subject to local laws in Pakistan, you have the right to:

Request access to the personal information we hold about you.
Request the correction or updating of any inaccurate or incomplete details.
Request the erasure of your personal data from our operational records, subject to legal or record-keeping obligations (such as tax and transaction logs).

To exercise any of these rights, please contact our support team.

7. Changes to This Privacy Policy

We reserve the right to modify or update this Privacy Policy at any time to reflect changes in our operational practices, store features, or legal requirements in Pakistan. Updates will take effect immediately upon posting to the website with a revised effective date.